Who we are

His career has given him unprecedented insight and experience that helps businesses achieve their goals. 

As a Marketing Director with 28 years of multi-sector experience,  Keith has led the marketing strategy, planning and execution for both big business and SME's. 

His background covers retail, FMCG, hospitality, alcohol and sustainability sectors, where he has managed multi million-pound budgets, e-commerce development and management, advertising campaigns and communications planning, and brand strategy and proposition development. 

He has a track record of delivering value creation plans for founder-based businesses from start-up to scale, and a passion for creating impactful and sustainable propositions that resonate with consumers and stakeholders.

McDonald's Restaurants UK

Working as a marketing analyst and then as part of their regional marketing team., supporting restaurants to deliver local campaigns to grow revenue and profit.

Danone

With HP Foods, part of the Danone Group, he successfully grew the AMOY Chinese food brand as a challenger to the market leader. His remit covered the full marketing mix, including strategy, segmentation, targeting, budgeting, communications, new product development, planning and promotions. 

Greene King

Managed their flagship beer portfolio to maintain market leadership and driving trial, including the multi million pound roll out of a new, innovative beer engine that disrupted the cask ale category. Included strategic use of Rugby Union to drive awareness and secure distribution, including sponsorship activation of England RFU. 

Homebase & Bunnings Warehouse

Worked for Homebase and Bunnings, leading their award winning advertising, and managing and deploying their £15m advertising and media budgets. Repositioned the Homebase brand in 2019, successfully re-engaging their audience with a revised customer offer. Additionally, he delivered the own-brand product portfolio strategy, working closely with buying teams to support category goals.

Cadman Capital Group

Supported fundraising for the specialist private equity Group, and delivering marketing and value creation plans for the Group's portfolio companies. Working with the Group's Managing Directors his remit covered brand strategy and positioning, advertising, communications/PR  management, and website and ecommerce development for both established businesses and start ups.  

With unique experience across both large and small businesses, and multiple sectors, he has worked with Founders, CEO's and Managing Directors to deliver better results.